The Secret to Magazine-Quality Content for Founder-Led Brands (No Copywriter Required)

Most entrepreneurs wear more hats than an it-girl model at fall fashion week. You’re the CEO, the marketer, the customer support rep, and the entire content department. But when it comes to writing, there’s a big gap between “I wrote this at 2 am” and “Wow, this could be in Forbes.”

So, how do founders bridge that gap without hiring a team or selling their soul to the algorithm gods? Here’s the secret: you need a system that gives your DIY drafts a glow-up, without losing your voice.

Why Most DIY Content Falls Flat

You know your business better than anyone. But when it’s time to write, the words either sound stiff, robotic, or like you borrowed them from a 2007 business textbook. Meanwhile, the pros publish punchy, polished content that grabs attention and builds trust.

The difference? Pros don’t write. They edit. There’s a system (and probably a team).

How You can Compete: AN AI Writing Assistant System Prompt

Here’s where an AI Writing Assistant System Prompt comes in. Think of it as your backstage pass to magazine-worthy content, minus the editorial team price tag.

This is a “write me a blog post” prompt. What I’m talking about here are instructions you give an AI so that all of its output adheres to your brand voice rules. You can use a system prompt to:

• Capture your unique voice: quirks, sass, and mannerisms

• Apply proven editorial rules (goodbye, filler and fluff)

• Imbue storytelling principles that others can’t copy

• Deliver content that’s crisp, clear, and ready for the spotlight

How an AI system Prompt Works for Content (No Ivy League Degree Required)

1. Set up a prompt document.
   Open up a Google Doc and create five sections:

   1. Writer Profile

   2. Voice

   3. Tone

   4. Details

   5. References

2. Establish the Writing Rules
   Fill out each section with very literal instructions for the AI tool to follow. The writer profile should talk about who you are, who your audience is, and what your goals are. Voice needs to cover the richness and elevation of your speech, and any common phrases you use. Details should include specific details about you, your product, business or brand. Names, colors, emotions, etc. Get as granular as you can, and if you get stuck, reference the five senses for inspiration. Finally, in references include reference to past work of your that you are proud of, and/or works of others that you draw inspiration from. You may even want to include a section on specific anecdotes or stories you like to tell.

3. Plug them into the prompt.
   Save everything as a PDF and upload it into your AI tool. Most platforms have premium features that allow you to create a project with a set of reference documents so you don’t have to keep uploading or referencing the PDF.

4. Get magazine-level polish.
   The result: content that sounds like you on your best day.

Why Strong Writing Matters for Entrepreneurs

You don’t have time to write and rewrite every post. You don’t have the budget for a full-time copywriter. But you do have a story worth sharing—and an audience that’s hungry for it.

With the right AI system, you can:

• Stand out in a sea of mediocre sameness

• Build authority in your industry

• Attract dream clients and collaborators

• Grow your audience

Ready to Upgrade Your Content?

Stop settling for “good enough.” Start publishing content that looks, feels, and sounds like it belongs in a glossy magazine with your name on the byline.

Want to see how easy it can be? Check out my AI Writing Assistant System Prompt here and give your brand the voice (and polish) it deserves.

The One Skill Every Entrepreneur Needs to Succeed in 2025

AI-generated content now floods our feeds. AI can crunch data, draft emails, and spin tweets in seconds. How are entrepreneurs, especially those of founder-led brands, supposed to stand-out in a sea of AI slop sameness?

The answer is low tech and as old as humanity itself: storytelling.

Why Storytelling Matters to Entrepreneurs in 2025

Generative AI works by predicting the next word in a sentence, based on all the other sentences it’s trained on. AI is basically a fancy auto-complete.

Founders and entrepreneurs can get their content to stand out by employing some age-old writing tools that collectively make up the thing we call storytelling.

Bonus: These writing tools work for audio and video content as well.

Storytelling tools are so effective because they fill in the gaps of the narrative that AI can’t replicate. It provides richness and detail to writing the evokes emotion, paints a mental picture, and ultimately persuades.

Actionable Steps to Integrate Storytelling into Your Content

1. Delete Fluff: Remove unnecessary words that bloat sentences and don’t add new meaning.

2. Include Details: Be specific when describing your product, your customer/user experience, and how your product/service makes people feel. Use sensory details (sight, smell, taste, hearing, touch) and be exact. It’s not a blue sweater, it’s a cerulean blue cable knit sweater.

3. Prioritize Original Language: Take 30 seconds and come up with a novel way of describing something. Don’t rely on cliches or stereotypes to get a message across.

4. Edit for a Unique Voice: Write the way you talk in real life. Include references and analogies you use when speaking to colleagues and friends.

5. Give Direction: Tell the reader/viewer/listener what is happening, and don’t dwell on a point. Deliver the message and move on to the next step. This is what gives writing momentum and keeps people engaged until the end.

Lived Experience: Your Competitive Edge

No algorithm has lived your life. The reason founder-led brands are so effective right now is because a real human is telling prospective customers their lived experience, sometimes as said experience is happening. Sharing your stories, or your customers’ stories, is a quick and dirty way to inject storytelling. Some examples:

• The early morning Uber ride after a lost deal.

• The offstage high-fives after your first investor pitch.

• The all-nighter before your first launch.

• The feeling of seeing your first sale come in as a Shopify ding.

AI doesn’t have access to these stories. Use them to stand out and connect.

The Takeaway on 2025 Entrepreneur Skills

Copywriters and marketers across the board all push “storytelling” as a strategy. Few can tell you what that means. Don’t waste another minute, or another dollar, trying to decode business coach/chief marketing officer/social media guru BS.

Turn on a few simple writing tools and you’ll deliver original thoughts in a voice people instantly recognize as yours. Direct language and concrete details cut through the noise and make you unignorable. You’ve got this. And if you don’t got this, check out the AI System Prompt for Entrepreneurs.

Why Every Founder Needs a Custom AI Writing System (and How to Build One)

Sounding like a robot is not a flex. If you’re a founder, business owner, or creative, your words should spark curiosity, not induce a nap. But in a world where everyone and their cat Reginald uses AI to churn out content, it’s tempting to trade convenience for originality and blend into the beige wallpaper of the internet.

The Risk: Generic AI = Generic You

Plug “write a LinkedIn post about entrepreneurship” into a basic AI. What do you get? A bland meatloaf casserole of clichés, buzzwords, and enough “synergy” to make your eyes glaze over. Sure, it’s fast. But it’s also forgettable.

You already know: founder-led brands don’t win by being forgettable. They win by being unmistakably themselves. The quirks, sass, and all.

Why Your Brand Voice Matters

Your brand voice is your digital fingerprint. It’s the reason people DM you after a post, binge your email newsletter, or trust you with their credit card. Lose your voice, and you lose your edge.

Most AI tools are built for the average user. But you aren’t average. If you want to stand out, you need to train AI to write like you, not the average of every human on the internet.

How Can I Get AI to Sound Like Me?

A custom AI writing system is your secret weapon. It’s a set of editorial rules, voice guidelines, and personal quirks baked into a giant prompt. Instead of “write me a blog post,” you tell AI, “write me a blog post that sounds like I’ve had three espressos and zero patience for jargon.”

With the right system, you get content that’s:

• On-brand (witty, sharp, and a little sassy)

• Consistent (across LinkedIn, your website, TikTok, you name it)

• High-quality (think: magazine-grade, not middle-school book report)

How to Build Your Own Personalized AI Writing System

1. Define Your Voice
   Are you the straight-talking New Yorker, the hype-generating coach, or the calm, wise mentor? Write down your tone, favorite phrases, and words you never want to see again (looking at you, “synergy”).

2. Set Editorial Rules
   Decide what flies and what gets the cut. Ban fluff, padding, and cliches. Prefer short, punchy sentences? Make it a rule. Want every piece to end with a mic-drop line? Encoded it in the prompt.

3. List Your Non-Negotiables
   Think: voice, word choice, and go-to phrases. The more specific, the better.

4. Turn It Into a System Prompt
   Plug your rules and voice notes into a prompt template. Example:
   “You are my writing assistant. Use a witty, sassy tone. Never use adverbs like ‘totally’ or ‘very.’ Cut filler.

5. Test, Tweak, Repeat
   Run your prompt with different content types: LinkedIn posts, emails, Instagram captions, YouTube scripts, blogs. Tweak until the AI nails your vibe every time.

The Bottom Line

AI is a tool. Your voice is your brand IP. When you combine the two with intention, you don’t just create content, you create a digital presence people remember and seek out.

Ready to Ditch Generic? Meet the AI System Prompt for Founders

If you want to skip the trial and error and get straight to sounding like the best version of you, check out my AI Writing Assistant System Prompt. It’s the exact framework I use with technical founders and creatives to create magazine-grade, unmistakably-you content—fast.

Plug it in, personalize it, and watch your content go from “meh” to magnetic. Your brand voice deserves it—and so does your audience.

Curious? Grab your copy here and start writing like the founder everyone remembers.

Top 5 Profitable Web3 Business Ideas for 2023

The great resignation 2.0 is upon us. 50%of employers want workers back in the office and 70% of millennial and GenZ regret quitting their jobs a year ago during the original great resignation and looking to quit again. With so many people about to quit their jobs for a second time, I thought we should talk about business ideas. specifically, highly profitable businesses that use web3. Starting a business is not the de facto answer if a 9-5 isn’t for you, but hey, it’s an option. I got laid off from my corporate job in the middle of 2020 and that forced me to turn my web3 side hustle into my full-time job and I haven’t looked back since.

Top 5 List

1. Crypto Payment Gateway. I’ve seen a few startups attempt this but none have executed perfectly, but it’s another billion-dollar idea for whoever can figure it out. Right now regular businesses need to pay vendors, suppliers, partners, and so on in fiat. A lot of web3 companies would rather be paid in crypto because they don’t necessarily have a bank account. So, if someone could figure out a payment gateway that allowed a vendor to invoice in fiat, but get paid in crypto, that person is going to be really busy figuring out what to do with all their money for the next 10 years.

2. D-App Dev Shop. Decentralized apps or D-app development is a hot new topic and it seems everyone wants one but doesn’t have the bandwidth to build one. It does take that long to learn the coding skills required to make simple d-apps and it would only take a few months to stand up a d-app agency. D-app could include things like DAO setups, decentralized social media platforms, or decentralized finance apps.

3. Decentralized Voting App. With all the controversy around voting in the last few years, I don’t want to hear about it anymore because we have the technology to have a secure and unhackable voting system - it’s called the blockchain. We just need someone to build it AND that someone(s) has to be able to navigate the politics required to get it implemented.

4. Blockchain Carbon Capture DFY Agency. This business is essentially a company that helps bigger corporations buy and manage crypto carbon credits. The world’s carbon-producing corporations all engage in carbon credit schemes, some of which are not the most transparent, but they aren’t savvy enough to buy decentralized carbon credits on their own. There is a multi-million, maybe billion-dollar opportunity here for a company to swoop in and take care of that for them. The beauty of this one is that this startup wouldn’t even need to create their own platform, they can use existing ones like Toucan protocol or projects life NFTree Haus. and just have this portfolio of carbon-neutralizing tools that they can pick from for each client.

5. NFT Investment Fund. This is probably the weirdest idea on the list but it’s actually the most straightforward. For this one, you build a fund from investors, whether that is individuals or institutional venture capitalists, and use that money to buy hot NFTs that are likely to go up in value over time. This sounds out there, but DAOs are already doing this. Yield Guild Games raised $1.3M from VCs last year and bought some Crypto Punks, a Bored Ape, and some other assets. They have a competitor called FlamingoDAO which is doing something similar, but even so, this market is basically completely untapped. You are investing people’s money so if you go with this one, make sure you understand all the regulatory requirements that go along with it.

What to Do Next

The internet is rife with articles on using blockchain for supply chain management, shipping and logistics, and smart contracts and while I think that these are billion-dollar ideas as well, I don’t think 2022 is the year for them, it’s just too early. So, what now? If you decide that you want to build something in web3, I highly recommend learning Solidity, even if you have no interest in coding. It helps to understand the capabilities of what is possible today and it’s something you can do in a 30-day coding bootcamp - perfect if you are about to tell your boss to shove it. Like I said earlier, entrepreneurship isn’t the answer to everyone’s job problem, but it will be for some. If one of these ideas inspired you to start building something, let me know and if I missed a big opportunity for 2022, let me know that as well. If you’re interested in more tech info, check out my YouTube channel for more great content. I’ll see you next time.